How do you convince 1,000 people to converge at 6 a.m. on a Saturday to join a running event?
You ask Meyrick and Perl Jacalan to promote the event. The owners of one of Cebu’s top advertising agencies—ASAP (Advertising Services and Promotions)—this couple helped organize last weekend’s highly-successful Mizuno-Shell Sinulog Half-Marathon. Energetic, young and overflowing with creative ideas, Meyrick and Perl are even more than that: they’re passionate and possess an attitude that says, “Go-Go-Go!” And because of the two, the Sinulog Run convinced big-name companies to sponsor: Mizuno, Shell, Mazda, Burlington, Alcordo Advertising, Holiday Gym and Spa, Cebu Globenet Realty, Activa Kontra Arthritis, and Infinity Colors (among others).
How do you divide the work?
You don’t do it by yourself—but function as a team. Take the president of the Cebu Executive Runners Club (CERC), Jesse Taborada. It wasn’t Jesse alone who spent late nights working to make the Sinulog race a success—but his whole family. I saw for myself how Jesse enlisted that “team-work” spirit with the help of his wife Bebie and their five children: Geigy, Kitty, JJ, Jason and Jon. So when the participants picked up their singlets at Jesse’s family-owned Sug-Angan Restaurant, they were assisted by his six family members who all volunteered. It’s called Family Power.